Apple Cuts Over 200 Jobs in Siri and Vision Pro Restructuring

Apple is cutting over 200 jobs from its Siri and Vision Pro teams as part of a restructuring to focus on new AI initiatives, the company confirmed.

Apple Confirms Layoffs Across Siri and Vision Pro Teams

Apple is cutting more than 200 positions, with around 100 from the Vision Pro team and the other 100 impacting the Siri team and a group called Intelligent Systems Experience, which focuses on integrating AI into devices, according to Bloomberg. Apple confirmed the cuts, stating it is looking to evolve its business to deliver the best experiences for its users and that while new roles will be created, a limited number of existing roles will be affected.

Restructuring to Focus on New AI Efforts

The company is reshuffling to focus on its newer AI efforts and new devices. The Siri-related layoffs are directly linked to Apple's shift toward a new, AI-focused architecture. As the company develops the next generation of Siri, it requires different expertise, so some existing roles are being removed while new positions focused on advanced machine learning and AI integration are being created.

Vision Pro Team Hit Hard

The Vision Products Group saw around 100 roles cut, primarily within the gaming and immersive video teams. Producing high-quality 3D immersive videos is expensive, and with the active user base for Vision Pro remaining limited, Apple is shifting its strategy to rely more on third-party content creators rather than building everything in-house.

Broader 2026 Layoff Context

Apple has carried out multiple rounds of job cuts in 2026, affecting more than 250 positions across reported layoffs and workforce reductions in the US. In June 2026, a separate site closure in Escondido affected 57 jobs. The August restructuring affected over 200 roles across Vision Pro, Siri, and software teams. The latest round involves a handful of employees from the Fitness+ audio team, affecting features like Time to Walk and Time to Run. This does not mean the service is being shut down; instead, Apple appears to be slowing down the frequency of new audio content releases to manage costs and reshape its content strategy.

Human Impact and Transition

For some employees, the timing is personal. Software engineer Marko Crnković shared that he was informed of his layoff exactly ten years after moving to California to eventually work at Apple. He noted the decision was unexpected, especially since several projects he led were recently announced at the Worldwide Developers Conference. His last day at Apple is scheduled for October 19, 2026. While he did not specify the exact reason for his individual exit, his experience highlights the unpredictable nature of corporate realignments.

India Operations Continue to Expand

While US-based teams face targeted reductions, Apple's operations in India present a different picture. The company has continued to expand its retail footprint, opening new flagship stores in Mumbai and Delhi. Apple is also investing in local manufacturing partnerships with firms like Tata and Foxconn to diversify its global supply chain. The company is actively hiring for engineering, supply chain management, and retail roles in the region.

Other Pressures

Apple is currently enduring a bumpy period of transition. The company is attempting to fix its position in AI, while a memory shortage spurred by the AI buildout has driven up the cost of producing its flagship products. Apple raised prices on Macs and iPads earlier this summer, and the company recently introduced a leasing plan for all of its major hardware products. The company is also currently suing OpenAI, which it has accused of trade theft.