Fiverr: 250 jobs cut
CEO Micha Kaufman announced pivot to AI-first company. AI deployed in customer support, fraud detection, and matching. Support costs reduced significantly. The company explicitly cited AI and automation as a primary driver of the workforce reduction. This is part of a broader pattern in Freelance Marketplace where companies are restructuring operations around AI capabilities while reducing headcount in functions susceptible to automation.
Conservative
150
Core Estimate
250
Upper Bound
250
Sources
Fiverr lays off 250 to become AI-first company
Fiverr cut about 250 jobs after its chief executive wrote that AI means it does not need as many people
Fiverr cut about 250 jobs after its chief executive wrote that AI means it does not need as many people # Fiverr cut about 250 jobs after its chief executive wrote that AI means it does not need as many people (www.sec.gov) · news from 15 Sep 2025 · by Dusty_Granite_6888 · 1 day ago · | Company | Fiverr | | --- | --- | | Jobs affected | 250 | | Type | Layoff | | Date | 15 Sep 2025 | | Country | Israel | | Industry | Information Technology | | Reported by | Fiverr CEO letter (SEC filing) |