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British American Tobacco: 9,000 jobs cut

June 30, 2026UKTobaccoBritish American Tobacco

British American Tobacco has announced plans to cut or outsource approximately 9,000 jobs globally as part of an AI-led restructuring initiative. This move is aimed at reducing costs and enhancing the company's technology capabilities. The job cuts include around 5,500 direct layoffs and the outsourcing of 3,500 roles to strategic partners.

Conservative

9,000

Core Estimate

9,000

Upper Bound

9,000

Sources

PrimaryRetail GazetteJune 30, 2026

British American Tobacco to cut 9,000 jobs in AI-led overhaul - Retail Gazette

British American Tobacco to cut 9,000 jobs in AI-led overhaul - Retail Gazette ## British American Tobacco to cut 9,000 jobs in AI-led overhaul 30th June 2026 Employment Human Resources News Supply Chain British American Tobacco is to cut or outsource around 9,000 roles globally as part of a major restructuring drive designed to reduce costs and make the business more technology-led. The FTSE 100 tobacco giant, which owns brands including Lucky Strike, Dunhill, Vuse and Velo, said it would

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